Meme, according to Wikipedia is, “an idea, behavior or style that spreads from person to person within a culture.” Well, then what’s a Meme War?
Meme War is a local streetwear brand created by Andrew Papoutsis (Lodge215, Fresh Melt Water) Rob Saunders and Pete Walski. The founders uses popular memes to create “alternative media” that serves as commentary on today’s culture and other various public interests.
Continuing that trend, Meme War’s lookbook is set in a warehouse, depicting models hidden under a black bag much in the same way prisoners at Guantanamo Bay were depicted in the now infamous photos that were leaked in the press. The brand recently held their release party at Lodge, debuting their quite provocative look book which you can see below.