NOM NOW’S Mike Smith Brands New Hip City Veg Restaurant

Back when Aroundphilly re-launched last April, we reached out to the local design group NOM NOW to offer our readers some heady, Philly-oriented wallpapers. The Fresh NOM NOM wallpapers were a smashing success, but, as is the case with all good things, it eventually came to an end [insert frowning emoticon here].

It’s been a while since we last caught up with Mike Smith and the rest of the gang, but today we’re glad to report that they’re doing just fine. Recently, Mike Smith got the opportunity to brand the new and highly anticipated restaurant Hip City Veg in Rittenhouse (127 South 18th Street). (Oh, we’re so proud!)

Mike designed the menus and the logo and, if we’re being honest, he freakin’ killed it. Check out Mike’s designs below and be sure to follow him on his blog as he strolls through greener pastures. Best of luck to you, bud!


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Chris Lipczynski

A graduate of Temple University, Chris Lipczynski continually spreads himself too thin, endeavoring in documentary films, “computer music,” first-person shooters, and manly hikes through the wilderness. Follow him on Twitter for daily musings and meaningless philosophical reflections: @RealChrisFlip.

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